Step into a world of elegance and sophistication as Hermès opens the doors to its newly renovated flagship store in Seoul's prestigious Shilla Hotel. With a seamless fusion of traditional influences and contemporary aesthetics, the refurbished two-story space is a testament to the brand's commitment to timeless beauty and artistic expression.
Drawing inspiration from Korean traditional houses and the celebrated Dansaekhwa artistic movement, the revamped Hermès store is a captivating display of design finesse. The interior showcases a harmonious blend of tradition and modernity, reflecting the vibrant and cosmopolitan nature of Seoul.
As the very first Hermès location in Korea since its establishment in 1997, this renovated store pays homage to the city's effervescent and cosmopolitan character. With 19 addresses across the country, Hermès' enduring presence in Korea is a testament to its popularity and influence in the luxury market.
One of the standout features of the revamped store is the exquisite powder pink staircase leading to the lower level. Designed by renowned Korean textile designer Hyunjee Jung, the staircase is a striking marriage of traditional myungjoo silk walls and terracotta hues, reminiscent of the captivating Bojagi art.
The store's architecture seamlessly blends elements of the traditional Korean house, known as Hanok, with a contemporary twist. The anthracite tile roofs pay homage to the Hanok's distinctive aesthetic, while the interiors exude warmth and sophistication through a rust-colored palette and monochromatic textures.
Every detail of the store has been meticulously crafted to invoke an atmosphere of refined luxury. Delicate touches of pink and blue in the light terrazzo floors, inspired by the traditional Faubourg pattern, add an element of whimsy and uniqueness to the space.
The remarkable transformation of Hermès' Seoul store showcases the brand's commitment to creating immersive experiences for its clientele. By seamlessly blending tradition and modernity, Hermès continues to redefine the boundaries of luxury and style, leaving a lasting impression on the fashion industry.
Discover the unparalleled beauty of Hermès' newly renovated Seoul store at the Shilla Hotel and indulge in a world of sophistication and artistic appreciation. Immerse yourself in the harmonious coexistence of tradition and modernity, and witness how Hermès continues to captivate and inspire fashion enthusiasts around the globe.
References: Hermès